About

Laura Johnson

Shoreline Digital Marketing is a small, boutique style, marketing firm geared towards the small to medium sized business. You will find that I take the time to learn about your business, your needs and your goals. I work to be a part of your organization’s marketing team, not just an outsourced contractor.

Larger agencies have people. Lots of people. People who fill social networks with content and ads. People that you likely will never interact with. People who will never spend the time with you to find out about the nature of your business and what is important to you. People whose job is to meet objectives, quotas, deadlines. And deadlines of the company they work for, not yours. Shoreline Digital Marketing takes a personal, one-on-one approach.

History

My career began in the marketing field in the late 1980’s. I received a Bachelor’s degree in Marketing in 1990 and an MBA with a focus in Finance from CSULB in 1995. I worked for firms such as Danka/Omnifax and Southern California Bank where work ranged from trade shows and marketing campaigns to print design including newsletters and flyers. When the internet revolution took off, I began learning web design as well.

Shoreline Digital Marketing really began as just a hobby. I started a website for my local ski club and then it just grew from there. My geeky, computer-loving side found what was then a niche with web design. I could use my growing computer skills in conjunction with my years of marketing experience to develop websites for small businesses, clubs and non-profits. Most of my business has been word of mouth and referrals from friends and clients, of which I am most grateful.  Check out my Portfolio and Client List – it’s pretty diverse but it’s all been a lot of fun along the way.  Well, most of the time…

Over the years, the marketing field has evolved and we now have entered the age of digital marketing. Not only are websites a critical piece to an organization’s success, but so are the vast array of social media platforms, blogging, email marketing, search engine optimization and so on. It’s an exciting industry to be a part of as it’s constantly changing. Many of my clients are long-time customers with whom we grow through this journey together. My clients often become good friends and I cherish the relationships that I’ve developed over the years. The success of their businesses is important to me.

More About Me
I currently reside in Big Bear Lake, California and spend part of my time in the Las Vegas suburb of Henderson, Nevada with my man, Robin Brown. We enjoy spending time outdoors, generally on our bikes. I am a three event tournament water skier as well as an American Water Ski Association Honorary National Director and rated official. I’m also an avid snow ski racer and occasional mountain bike racer. I’m a bit on the competitive side you might say.

Drop me a line if you have any questions.  I look forward to the opportunity to work with you and your business.

Laura

Follow the LifeOutdoors.Rocks blog for updates on our latest adventures.

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